Video SEO – 7 Tips for Online Video Optimisation

Online Video Optimisation is sometimes referred to as Video SEO. It is the process of increasing the traffic to a group of, or one specific streamed source.

Video SEO shares many similar traits to regular website search engine optimisation. The most important shared trait of these two, is that of keywords. The choice and implementation of the correct keywords can have a notable increase on traffic.

Remember to think about these 7 Tips to help your Video SEO campaigns.

1. Try to target your keywords before you create a video. Focus on the purpose of the video, who it’s aimed at? and what would that individual type into the search?

It is very important to ensure that your video title is as keyword rich as possible. The title is a major factor of successful video optimisation.

With Video SEO some of your keywords should be the same as your tags. Make sure you also have additional tags. These extra tags should act as a detailed description of your video.

2. When you come round to embed your video on a specific webpage, bear in mind these points. The page which holds the embedded creation should share keyword rich content relating to the video. H1 tags, Meta descriptions, page titles and alt text should all share keyword rich content relating to the video. The more you can implement this, the better for Video SEO. A video’s Meta data should always include title, description and keywords.

3. When producing your video try to incorporate text within certain frames. This text should be keyword specific. Using the first and the last frame for text is advised. Video search engines such as ‘Blinkx’ can read keywords from individual frames using Optical Character Recognition.

4. Ensure that any internal video links within your website content are keyword rich. Don’t limit these links to just your website. Use all your available digital assets, such as a blog, Facebook page or twitter account.

5. Audio is an important part of video SEO and looks like it’s set to become even bigger in the future of video optimisation. Video search engines such as ‘EveryZing’ run voice recognition software to extract a searchable transcript. Having your keywords feature is becoming more and more important for video SEO.

6. Creation of a video sitemap. This will allow bots to crawl your video archive in a much more efficient manner. Google offer plenty of good advice on how to correctly build and implement your video sitemap. See Google Webmaster Tools.

7. We have all heard of an RSS feed by now. Setting up an RSS media feed will set you in good stead. Just like the regular RSS primarily used for text content. An RSS media feed is simply for audio and videos.

The backbone of any decent Video SEO campaign is keyword choice and use. If you can successfully integrate keyword rich content in all the areas mentioned above you will be well on your way to online video optimisation excellence.

Video SEO is a relatively new concept but we will see a noticeable increase in popularity within the coming years. Predictions forecast that within three years time, an impressive 90% of all bandwidth used will be for the use of online videos.

Posted in videos | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

How to Get Finance With Unusual Employment

An increasing number of people are choosing flexible working opportunities with their employers, as it enables them to successfully combine both their lifestyle arrangements and their family commitments.However, many have found that when it comes to visiting their local bank branches while looking for a home loan, car and truck loan or even equipment finance, their local bank is still apprehensive towards them. And, it is because of their irregular working hours:1. They don’t seem to fit into the strict lending guidelines set out by banks; and2. They are not seen by banks as holding down a stable job with a regular income.What the Common Unusual Employment Types?Here are some of the common unusual employment types:1. PAYG (pay-as- you- go) contractors2. Casual workers3. Part-time workers4. Self-employed individuals5. Sub-contractors6. People with other forms of incomeType 1 – PAYG ContractorsPAYG contractors are normally employed via an agency or directly via their employer. This form of employment is now common in a variety of fields such as:>> Medical;>> Engineering;>> IT (Information Technology);>> Mining;>> Project Management;>> Construction; and>> Government.So, if you are a PAYG contractor and you are looking for finance, here is a list of things that lenders/credit providers will require you to provide:1. You will be required to provide a copy of your most recent “Employment Contract”, with income details listed;2. You will need to provide evidence that you have a minimum of 12 months employment in the same industry and that you have a good track record in your chosen industry; and3. You will need to provide evidence that your employer or employment agency takes care of your income tax and superannuation contributions for you.Note: If you are not on the direct payroll of an employer or employment agency, you may be treated as being self-employed.Type 2 – Casual WorkersThis type of employment applies to people working on a casual basis in the following industries:1. Restaurants;2. Retail;3. Teaching and Tutoring;4. Nursing;5. Childcare;6. Trades;7. Drivers; and8. Cleaning.If you are a casual employee, you will need to provide evidence that you have been employed at the same place for at least 6 months.Lenders/credit providers will calculate your average earnings over a set period, and count this as your income. However, if you want to work out your own average earnings, then you can use an income annualisation calculator to calculate your own average earnings.Type 3 – Part-Time EmployeesIf you are employed on a part-time basis, you will find that lenders/credit providers will generally require you to:1. Provide evidence that you have been employed at your current place of employment for at least 6 months: and2. Provide copies of the following documents:>> Current computerised pay-slip covering a minimum of two (2) pay cycles in order to confirm details of your base income; and>> PAYG Summaries; or>> A signed letter of employment from your employer listing details of your current base-remuneration.Type 4 – Self-Employed IndividualsYou are self-employed if you run your own business. You are categorised as self-employed individual even when you are conducting freelance work as a journalist, photographer, tour guide, etc. In such a situation, you will find that most lenders/credit providers will require you to provide evidence that you have a regular income to sustain a loan. This includes providing evidence that:1. You are a business owner or partner;2. You have been trading in your current business for at least 24 months;3. Your business provides a steady income; and4. You will be required to provide copies of:>> Your most recent Personal and Business Income Tax Returns, and>> One set of the business financial statements, reflecting two (2) years trading activityNote: If you conduct freelance work with an employer, you may find that lenders/credit providers may require you to provide a copy of the written agreement between you and the employer that outlines your pay and conditions.Type 5 – Sub-ContractorsSub-contractors have specialized skills and they are generally employed by a primary contractor to provide specialized services in a variety of fields such as:1. Building and Construction;2. Mining;3. Civil Engineering; and4. IT (Information Technology).Note: Many sub-contractors have little to no overheads and no staff and most are typically self-employed. In a sense they are similar to PAYG contractors.Type 6 – Other Forms of IncomeIf you receive any other form of income and you are unsure if it is acceptable to lenders/credit providers, you should seek help from a qualified and licensed finance broker or a mortgage broker. You can even seek financial and legal advice from your accountant and solicitor. These other forms of income can include:1. Centrelink payments;2. Commissions and Bonuses income;3. Trust Distributions income;4. Car Allowances;5. Annuity Income from Superannuation;6. Director’s fees;7. Second Job income;8. Investment income (i.e. Dividends received from publicly listed companies); or9. Court Ordered Maintenance payments.Seek Expert and Professional AdviceIf you still have doubts regarding your employment status and want to obtain finance, you can seek help of a finance broker. You should opt for a professional qualified finance broker because he/she will have experience of dealing with many lenders/credit providers on a regular daily basis. Also, he/she will be familiar with the lending guidelines and credit policy requirements of a number of lenders/credit providers.

Posted in Employment Work | Tagged | Comments Off

What Are The Best Exercise Machines For Overall Health And Fitness?

Many people truly involved in their health and fitness usually have an exercise machine at home. The amount of diversity in these machines is extremely high with models ranging from a simple spring type to high tech computer driven models. Right now many models include a device for measuring stats such as heart rate, calories burned, etc. this is called an ergometer.When buying an exercise machine for yourself think about what your goals are very carefully. Some machines are designed for resistance training while others are designed for regular physical upkeep. When talking about resistance machines the basic types include fluid loaded, fan loaded, spring loaded, friction and on and on. The most popular types of resistance machines are the treadmill and elliptical trainer. These not only work muscles but also increase the cardiovascular system as well.The whole idea of using an exercise machine is to either improve or maintain your health and optimum fitness levels. Even without the extra benefit of machines regular physical exercise will help balance blood pressure and fight coronary degeneration. Regular exercise also helps reduce depression and anxiety by giving the body a chance to work off all those “stressors” we have in our day to day lives. Chronic disease such as diabetes, cancer and bone loss can be helped by moderate physical exercise.To get the maximum benefit from moderate exercise do about 30 to 45 minutes a day five times a week. The use of an exercise machine is totally at your discretion.Some people are hesitant to start exercising because they are to “old” or embarrassed by the thought of themselves trying to exercise. You are never to old. After using a machine for awhile you will notice an improvement in your health a loss of weight and most important of all it will make you feel good. Indirect benefits of exercising can be better balance and coordination, physical and mental alertness and of course better blood flow and blood oxygen levels.I work on a loading dock and the other day we moved a shipment of treadmills with televisions already built into them. Hows that for convenience. Exercising with machines is not the only way to benefit from exercise. Other alternatives to machines include walking, swimming, stair climbing, yoga, or tennis. As always get plenty of sleep and eat a well balanced diet high in vitamins and minerals to keep your newly formed body running smoothly. Remember once you start the body “moving” in the right direction you will be surprised to notice how well your body and life will start to improve.

Posted in Health and Fitness | Tagged , , , , , , , , , , , , , , , , | Comments Off